At present, marketing plays an important role in making your products likeable among the target audience and in selling them. Among the various marketing tools used across the globe, promo codes are a popular and important one. These have become one of the leading tools to boost up your event ticket sales. According to the experts of the event industry, generating promotional codes for event ticketing can bring a steady stream of revenue months before your event begins. Various modes of online marketing are gaining ground and using promo codes as a new addition to the list. Here are 5 tips, which event organizers can use for improving event ticketing sales by offering promotional code discounts.
Get an Idea about Your Tools
Promo codes are generated to offer a price discount on selected tickets of an event. As an organizer, you have to decide how and when to set the codes to influence your overall ticket sales. With the event registration software, you can easily generate your own promo codes when required. A competitive, intuitive, and user-friendly online ticketing system should have these tools integrated in them. It enables you maximize your marketing efforts and enhances your revenue rapidly.
Accessing the reporting features in your online ticket provider, you can monitor the usage of a specific code and the total revenue it is capable to generate. Using this information, you can improve your marketing strategies during the entire planning process and even after that.
Accessing Media & Track Results
Promo codes are essentially designed for the media so that it can help you attract large-scale audience. You can add promo code to a specific print ad, commercial, radio spot, or partner website. Promo codes in the media can be of excellent help for increasing your pre-sales revenue and measuring your success with the networks, stations, or publications. A well-written advertisement, with a web address and simple promo code, is sure to reap maximum benefits from your investments. However, you need to create a code, which is easy to remember.
Build a Database and Replace Paper Coupons
Now-a-days, paper coupons are replaced by the online promotional codes. In recent years, the print ads are accompanied by a promotional code with a referral to your website. By doing this, you can motivate your customer to buy products online at the best available price. It also allows you to eliminate the hassles associated with processing paper coupons. It also helps organizers to build up a stronger database for future marketing campaigns.
Announce Discounts Well in Advance
You must start your promotional code campaign well in advance to boost your ticket sales. Announce your discount rates as early as possible and gradually minimize the savings as your event approaches. In addition, you need to have a consistent “rollout” of codes, which are to be released on regular intervals.
Social Networking & Newsletters
Promo codes bring excellent results when promoted through social networks and newsletters. Organizers with limited marketing budgets can use social media to post their promo codes at relatively no cost. Moreover, the growing popularity of the social media helps making your promo code viral in no time, thus ensuring rapid boost in your ticket sales. For example, you can write on your event page, like “Use this code before it’s too late!”. This is likely to enhance the chances of increasing sales for you and thus, maximize ROI.
Use your online promo codes today to boost the ticket sales of your next event.